‘Orange the World’ campaign and 16 days of activism to fight gender-based violence

In the second half of November Mr. Ban Ki-moon (UN Secretary-General) and Ms. Phumzile Mlambo-Ngcuka (Executive Director of UN Women) kicked off a special event entitled ‘Orange the World: Raise Money to end Violence against Women,’ commemorating the International Day for the Elimination of Violence against Women (25 November).

“The extent to which violence is embedded in society means that uprooting it is also a job for all of society. That includes men and women, the media and the religious community. We can work together to address the inequality and prejudice that enable and enflame violence against women and girls,” Ms. Mlambo-Ngcuka told an audience that wore orange in support of ending violence against women.


The UN Women campaign started on 25 November (the International Day for the Elimination of Violence against Women) and ended on 10 December (Human Rights Day).

In November-December period: the partner countries of our PFD programme have launched their own events related to ‘Orange the World’ campaign and ‘16 days of Activism to End Violence against Women’. They have lit up the building and their offices, been dressed in orange colors and organized the regional conferences (like in Moldovan rayon Cahul). We thank them for taking action and supporting this important campaign.